Monday, August 14, 2006

Another Example of People are Idiots

Justin Long, newly famous from the "Get a Mac Ads" talks to the LA Times about being harassed by people offended by the commercials.

Link

I've finally been convinced that the new Apple commercials don't work, Apple has sustained some bad press and managed to offend a sub-set of people who have emotionally tied themselves to their choice of computers. Getting these people fired up is a bad idea, simply because they're such a vocal and apparently aggressive bunch of lunatics. Although John Devorak has been making a mint doing this to Mac users.

While bashing Microsoft during a WWDC is a perfect time to fire up the troops, these commercials aren't very effective at showing what's great about the Mac and merely gets mired in the old PC vs. Mac arguement.

However, Apple should sustain a television commercial campaign because that presence, that constant reminder that a Mac is a great choice and does really cool things, is going to sell Macs.

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