The point is that business is not a sporting event. Victory for one company doesn’t mean defeat for everyone else. Markets today are so big—the global video-game market is now close to thirty billion dollars—that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there. The key is to play to your strengths while recognizing your limitations. Nintendo knew that it could not compete with Microsoft and Sony in the quest to build the ultimate home-entertainment device. So it decided, with the Wii, to play a different game entirely. Some pundits are now speculating, ironically, that the simplicity of the Wii may make it a huge hit.
Nintendo's strategy with the Wii, focusing on game-play rather than graphics and simplicity rather than owning the home entertainment sphere, may make the company ultimately more successful than either of their competitors.
Link. Hat tip to DaringFireball.
Also, Amazon link to Nintendo's Wii
just in case you were thinking of buying one.
1 comment:
I wouldn't go so far as to say that Nintendo's choice of focus, as fun and simple as it is, will be enough to earn them more success than their competetors. Don't get me wrong, I think they have the potential to stay in the game, but if they don't compete with the high powered game consoles that their competetors are producing, they are going to be run out like the un-loved black sheep of the family. Regardless of what happens though, Nintendo will always hold a special place in my heart for ultimately paving the way for Square Enix's Final Fantasy Series.
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